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Warkworth Museum is boldly going forward with a brand-new logo in a bid to attract more visitors to its out-of-town location.
Manager Victoria Joule says with the new motorway bypassing the museum’s main access from SH1, it is important to improve signage around town and on surrounding routes so people know how to get there.
“As part of looking into this, it became very clear that we need to have a simple, but eye-catching logo, which clearly reflects at a glance who we are,” she says. “We have been really fortunate to have been granted some funding from the Warkworth RSA allowing us to engage a graphic designer to create our new logo.
It says who we are, we’ve retained our existing green imagery and incorporated the magnificent McKinney kauri tree.
”The logo will gradually be introduced on the museum’s letterhead, website and social media, as well as signage.
